OECD: trust in online environments

Here's an interesting paper I missed earlier: it's the OECD's Scoping Study for the Measurement of Trust in the Online Environment. I last had occasion to think about the OECD when I wrote an article for MIT Technology Review on technology recycling. Actually, there were other instances, most recently at the OpenDemocracy.com Google talk.

From the intro:

Creating an online environment which builds on trust among users of ICT networks is an increasing priority for business, industry and governments and has been on the OECD agenda since the late 1990s. The aim of this report is to undertake a review of the data available from official, semi-official and private sources which can assist in informing developments and progress in this area. There is a need to be able to use relevant data to assess the effectiveness of public and private initiatives aimed at building trust among users.